When it comes to promoting your inventory on social media, visual content is key. High-quality photos and videos are essential to showcase each vehicle’s unique features and benefits. You can use services like Evox Images to access a wide range of automotive HD stock photos and videos suitable for commercial use.
• A video that shows the car’s interior features, such as the entertainment system, climate control, and safety features.
• A photo highlighting the vehicle’s exterior design, such as its sleek lines, alloy wheels, and LED headlights.
• A video showcases the car’s performance, such as acceleration, braking, and cornering.
• A photo that captures the vehicle’s spacious interior and cargo capacity..
Here are some tips to get started:
- Create a social media calendar that outlines your posting schedule and the types of content you plan to share.
- Share useful tips and information about car maintenance and safety, as well as news and trends in the automotive industry.
- Respond promptly to comments and direct messages from potential customers to show that you value their interest in your dealership.
- Post engaging content, such as polls, quizzes, and contests, to increase customer engagement and build a loyal following.
- Post fun trivia questions for your followers to answer. The trivia questions should be automotive-related, of course.
- Offer a discount on a specific vehicle model for a limited time.
- Provide a free oil change or car wash for customers who book a test drive through social media.
- Run a social media contest with the prize of a free car service or detailing.
Here are some examples of social media promotions for car dealerships: - A post that offers a free car service to customers who book a test drive through social media.
- A post that announces a limited-time discount on select vehicle models for your social media followers.
- A post that showcases your dealership’s financing options and offers a special promotion for customers who apply for financing through social media.
First-time car buyers may not know what to expect when they visit your dealership. To help these customers feel more comfortable with their purchase, you can post some tips on your social media pages.
For example, you may want to discuss how to trade in a vehicle at your dealership in one post. Break down the steps that are involved in the trade-in process so your target audience knows exactly what to expect if they choose to trade in their vehicle.
Buying a new car can be overwhelming, especially for first-time buyers. However, these posts can make the process seem simpler and more straightforward.
7. Customer Testimonials
Customer testimonials are powerful marketing tools. Nearly 95% of shoppers read online reviews before making a purchase, so use this eye-opening statistic to your advantage by collecting feedback and reviews in post-purchase surveys. Filter through this content and find glowing testimonials to post on your social media channels. Again, get customers’ permission before using their review or name in a social media post.
8. Holiday Posts
Holiday posts are often easy to create and share. Consider scheduling them in advance so you have more brainpower to devote to other types of posts in the future. While you don’t need to post for every holiday, think about which ones resonate most with your local community.
