Pedia LLC is a leading provider of innovative pediatric anesthesia devices. Their flagship product, PEDIA, is designed to provide safe and efficient induction of pediatric anesthesia. The company’s goal was to attract potential clients, including anesthesiologists, nurse anesthesiologists, anesthesiology therapists, anesthesia specialists, anesthesiology residents, and residents of the Department of Anesthesiology or CRNA (Anesthesia) in the United States.
To achieve this, I executed a social media advertising campaign on Facebook and Instagram to target the target audience. The campaign ran for 2 months and attracted 582 high-quality potential clients interested in studying pediatrics. The cost per lead was $5.71, considered a decent figure in the American market.
In conclusion, the social media advertising campaign executed on behalf of Pedia LLC was a great success in attracting high-quality leads and boosting brand awareness. The company’s brand recognition increased, and they were able to promote their product at key industry events, ultimately leading to recognition as the best new product at the ASA Shark Tank competition.
Do you want to take your brand to the next level with effective social media advertising? I’m here to help. As a bonus, I offer a free 30-minute social media marketing consultation to any brand looking to develop its brand on social media. Get in touch today, and let’s work together to achieve your marketing goals!
