Introduction:
Adserea, an online dropshipping platform, approached me for social media marketing and growing their Instagram followers from scratch. With a comprehensive strategy and consistent efforts, we were able to achieve remarkable growth, reaching over 12,000 followers within a year. In this case study, I will outline the strategies and tactics I implemented to drive this substantial Instagram growth for Adserea.
Content Research and Utilizing TikTok as a Source:
Content research played a crucial role in the success of Adserea’s Instagram growth strategy. As part of my efforts, I discovered an interesting and valuable resource for the latest e-commerce tips – TikTok. I utilized TikTok as my primary source for finding trending videos and insights related to ecommerce and dropshipping.
To stay up-to-date with the latest trends and gather fresh content ideas, I explored TikTok using hashtags such as #ecommercetips and #dropshippingtips. This allowed me to discover engaging videos that resonated with the target audience. Taking inspiration from these videos, I replicated the content on Instagram, ensuring that Adserea’s account stayed current and relevant in the rapidly evolving e-commerce landscape.
Creating Valuable Content:
To engage the target audience of dropshippers and ecommerce agency owners, I focused on creating valuable content. This included sharing informative posts, tips, and insights related to dropshipping and e-commerce. I utilized engaging graphics and videos to make the content visually appealing and easy to consume. Examples of such content include
Top product ideas for dropshipping on Valentine’s Day https://www.instagram.com/p/CoFewkdOvzv/
Ecommerce trends to watch out for in 2023 https://www.instagram.com/p/Cm9YQFFsqPp/, and
Top Christmas products to dropship in 2022 https://www.instagram.com/p/ClMFDDHO71l/.
Leveraging Relevant Hashtags:
To increase visibility and reach, I strategically used relevant and trending hashtags such as#dropshipping, #winningproducts, #ecommerce, and #ecommercebusiness.Additionally, I incorporated branded hashtags like #Adserea to create a distinct presence for the brand and encourage user-generated content.
Collaborating with Influencers:
To tap into existing communities and expand the reach of Adserea, I collaborated with influential figures in the dropshipping niche. These influencers ranged from well-established individuals with over 10,000 followers to smaller-scale influencers with less than 5,000 followers. However, the focus was always on partnering with influencers who had genuine and high engagement with their audience. Influencer marketing played a significant role in driving follower growth and engagement for Adserea.
Here are the few Influencer post examples – https://www.instagram.com/p/CkQfNjbL98H/
https://www.instagram.com/reel/Ce83Ac8tcFe/
https://www.instagram.com/reel/CfO4lMSsFJ-/
Utilizing Instagram Ads:
To accelerate follower growth and engagement, I leveraged Instagram ads. By targeting the right audience based on their interests and demographics, we were able to effectively promote Adserea’s Instagram account and attract followers who were genuinely interested in dropshipping and ecommerce.
Monitoring Competitors:
Keeping a close eye on competitors, such as sellthetrend and others in the industry, allowed us to gain inspiration and stay updated with the latest trends. By analyzing their posts and strategies, we could adapt and improve our own content to better resonate with the target audience.
Highlighting Winning Products and Tutorials:
To capture the attention of dropshippers, I implemented a weekly post series highlighting a winning product of the week. By showcasing these products and explaining their potential, we attracted more dropshippers to engage with Adserea. Additionally, I created tutorial videos to demonstrate the ease of using the Adserea software. These videos showcased all the features of the software and were published as reels, providing value and establishing Adserea as a knowledgeable resource in the dropshipping community.
Here is an example – Winning Product Post https://www.instagram.com/p/CqvUrKhtA_U/
Video Tutorials –
https://www.instagram.com/reel/CpnU1ZrtAvR/
https://www.instagram.com/reel/CoSWLvBMqiq/
Showcasing Winning products to sell on Holiday/Festival
To leverage seasonal trends, I created posts featuring top products to dropship during significant
holidays or festivals such as Christmas, Valentine’s Day, and Women’s Day. These posts not only
attracted the attention of dropshippers looking for profitable product ideas but also generated
engagement and shares within the Instagram community.
Here are a few examples https://www.instagram.com/p/ClMFDDHO71l/ – Top 7 Christmas products to Dropship in 2022
https://www.instagram.com/p/Cazo9-Qojzz/ – Top products to sell on Women’s day in 2022
Expressing Gratitude:
It was crucial to acknowledge the audience’s contribution to Adserea’s Instagram growth. Regular posts expressing gratitude and thanking followers for their support helped foster a sense of community and loyalty.
Conclusion:
By implementing a combination of valuable content creation, strategic use of hashtags, influencer collaborations, Instagram ads, competitor monitoring, and engaging post formats, I was able to help Adserea achieve rapid growth on Instagram, reaching over 12,000 followers within a year. The consistent application of these strategies resulted in increased brand visibility, engagement, and the establishment of Adserea as a trusted resource within the dropshipping community
