How I Helped An Automotive Export Company Get 1K Leads In 2 Months Using Facebook Ads

I love it when my clients leave a review after collaborating with me on their projects. It is even better when the positive review shows they love my work! This case study provides a narrative of my experience working with https://crazycartimes.com. Nate Huskins, the founder of Crazy Car Times, was looking for individuals that would enjoy calling dealers all around the country to buy vehicles for them. The factories had limited most fleet buying programs, compelling them to buy retail.

As such, Nate was looking for someone to help expand their buying power, which is where I came in! He found me on Upwork because I had excellent reviews in the past.

It all started when Nate asked me to generate leads for individuals who passed the following criteria: Good, qualified people, preferably in their mid-30s or older, and living in a home(s) valued at more than $200,000. These criteria were precise, based on the assumption that dealers could refuse a sale to someone that was young and lived in a small apartment and/or home with a value that was the same or lower than the vehicle they were buying.

To put it plainly, this was a big challenge for me to find such people on Facebook. But I am the kind of person who takes challenges head-on, with an open mind and commitment.

For starters, Nate insisted that I target South Carolina, Edmonton, Alberta, Canada, and Toronto, Ontario, Canada. My approach was to create a Facebook lead generation form for collecting leads and use it to split test each location using specific targetings like location, age, and gender.

I used fantastic graphics for this step, intending to identify people who match the relevant (automobile) interests, like trucks, vehicles, car dealerships, SUVs, the automotive industry, or luxury vehicles.

Noteworthy, I decided to leave it open for language (all languages). After gathering all this data, I presented it to Nate.
I then ran the ads on Facebook and Instagram, focusing on specific placements like the feed and stories section because, in my experience, they are the ones that are mainly used. The results were impressive.

We got mixed comments, some positive and some negative. I suggested Nate not to delete negative comments, which would help us understand people’s perspectives about the business and help us rank better on the Facebook algorithm.

Most of the leads I generated came from South Carolina out of the three regions Nate specified. Using my knowledge and experience in the marketing industry, I urged Nate to spend more in South Carolina than in the other 2 target regions.

I set the age limit criterion to ensure we got relevant and high-quality leads and asked users to give their phone numbers so the sales team could call them directly.

Nate was thrilled with the result and, in fact, got many individual buyers signed up. The cost per lead was between $8 to $9, and while this seems too high, it is an incredible number in the United States market.The campaign was successful, according to Nate, and he may continue it further in the next financial year, 2023-2024.

Contact me at naveendub2010@gmail.com or Naveen@thedigitalnaveen.com for a FREE 30 Mins social media marketing consultancy to grow your brand or business.

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