About Anestand
Anestand is the world’s first anaesthesia stand device. In an effort to market their products and bring them within reach of anaesthesia professionals, they hired me to market their product and brand awareness across various regions in North America, the USA, Canada, and regions in the Middle East like Dubai, Kuwait, and India.
Lead Generation For Anestand
I helped Anestand gain a lot of leads in the North American region USA, Canada, Middle east like Dubai, Kuwait & India. The process took work, often involving long hours of research, strategy development, planning, and execution, to achieve the kind of result I wanted to deliver.
We ran Facebook & Instagram Lead gen ads in the USA & India, and the results were impressive.
Noteworthy, I focused on audiences within the age range of 25 to 60 because, based on research and statistics, medical professionals in the anaesthesia workspace fall within this range.
Additionally, I performed many lead gen ads targeting Anesthesiologists and CRNAs interested in trying Anestand for FREE!
The Ads got outstanding engagement, and while a few ads received some negative comments, I suggested to the client not to remove them as it would help us to rank better in the Facebook algorithm, as more comments mean more engagement and visibility based on my experience.
Guess what? It WORKED!
Eventually, we started getting a lot of positive comments too, which resulted in us getting a lot of engagement on social media.
By targeting the preferred audience, I was able to produce higher conversions. Moreover, I collected information from potential customers, such as their email, job title, state, and phone number, making lead-generation ads a core component of Anestand’s digital marketing strategy.
The Facebook ads campaign for Anestand products in India was stunning, as we generated upwards of 1,155 leads. To meet this deliverable, I had to test hundreds, if not thousands, of creative content, all targeted at helping Anestand get new customers.
We used https://www.privyr.com CRM for Facebook Leads as it ensures that all the leads generated are sent to the sales reps in different States of the U.S. automatically & faster so that sales reps can convert them easily into paid customers.
Moving to the campaign I did for Anestand in the U.S., I was equally able to generate a significant number of leads. Given that social media campaigns in the U.S. are costly, the cost per lead was slightly higher than the India campaign. This inspired them to expand globally so we could do many more campaigns in different parts of the world.
To move past the cost factor, I also tested retargeting audiences like website visitors and people who engaged with our posts. That, too, worked well for us. While running retargeting campaigns, we changed the ad copies and graphics and used words like “You must have heard about Anestand a lot; time to try it for FREE.”
Looking ahead, I hope for a successful and mutually fulfilling association with Anestand, even as I strive to raise the flag of this remarkable medical device to brand higher and help them achieve their set mission, vision, goals, and objectives. You, too, can benefit from my digital marketing expertise!
To book a free digital marketing consultation for your brand, reach out to me via naveendub2010@gmail.com or naveen@thedigitalnaveen.com.
