7 Tools for Finding & Connecting With Influential Bloggers
Blogging has become a very crucial element in promoting brands online and dealing with online marketing jargon for almost a decade now. It is considered to be a highly reliable platform that attracts customers with genuine inputs and insights about various products and brands. This is greatly helpful in building brand identity and promoting communities related to specific brands. Blogging also makes it easier to reach out to countless people and circulate your message to them successfully.
However, the real challenge lies in locating and deploying influential bloggers. Powerful bloggers are constantly deployed by big brands for marketing purposes.
This has made it imperative for marketers of every size to be on their toes to make a difference to your customers and audiences who are sure to pay more attention if your brand is promoted by influential bloggers.
It’s always better to invest some time with highly recommended bloggers who will advocate your brand in a manner that will appeal to a greater chunk of consumers.
Well, How Can You Attract Potential Bloggers?
Offering a decent pay is sure to attract powerful bloggers. However, you need to be careful about the way you approach the blogging professionals.
- Be careful with what you write in your mail.
- Do thorough homework before inviting bloggers through emails.
- Avoid sending bulk email to all bloggers at a time. Address bloggers individually with a personalized approach.
- Research about your blogger and frame your offer as well as the mail accordingly.
- Do your homework yourself. Don’t depend on your employees and interns.
Having Done This, Here Are The 7 Tools To Find Powerful Bloggers!
#1 BirdSong Analytics– This lets you export anybody’s follower list for Twitter in an excel file format. The export file comprises of the Twitter user’s bio, URL, real name, current tweet and “verified” status. Thanks to excel sorting features you can download the complete list.
#2 BuzzSumo– A trusted search management and reputation management platform used by marketers to locate bloggers. It filters results within a specific time frame. It helps you see who covered particular topics most frequently. The top results are the ones you should target.
#3 TwtrLand– This helps you find powerful bloggers across the globe and lets you assess brands on Facebook, Twitter, Instagram and understand the scenario. The results can be filtered through location, categories and the influence that a writer exercises.
#4 Circloscope– This is mostly a circle management instrument for Google plus. It’s a great tool for discovering top bloggers in niche segments. You can check on the influential bloggers who are a part of this group.
#5 Tomoson– This is a platform that connects various marketers to bloggers through projects that you create and spread the word among bloggers in a more flexible manner.
#6 MyBlogU– This helps to connect you with bloggers and build longlasting relations online.
#7 Twitter Chats– This is obviously one of the most widely used options for marketers who want to find leading bloggers in a different niche. Simply find your niche chat group and participate there to find your blogger.
So what are you waiting for? Get your acts right before you find your influential blogger of the hour.
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