How Voice Search Is Killing SEO?
Voice search have been there for a very long time but we realized it’s value only after the popular rise of smartphones. Most of us use Siri and Cortana in today’s time for most of our searches. Isn’t it??
Please correct me if I am wrong?
Voice search is anticipated to be one of the most important trends for the SEO industry this year. Don’t you also think the same?
Currently, 41 percent of adults and 55 percent of teenagers use voice search on a daily basis and trust me, the numbers are rising gradually.
Now some of you might think, why do we care about it, what’s a biog deal. Well if you are a business owner and you are promoting your brand on google search engine then you should care. Sorry if I sound rude but I am just trying to help you with this blog. I am doing this because I love doing that.
Believe it or not guys, voice search is shaping the future of SEO, and I might sound bit scary but not all of its effects are working in our favor.
To a website owner it might sound bad, but voice search is negatively impacting your potential SEO results. How it is doing, lets see –
Your Keywords are dying – Voice search is accelerating context-based searches and results, which means your specific keyword research and keyword inclusion efforts are becoming less relevant.
Less predictable search behaviors – When people were forced to type keywords into a search bar, it was easier to predict the types of terms they’d search for; people opted to list as few words as possible, and made fewer queries.Google and many other softwares available also give us suggestion.
But with the ease of voice search, people are searching more frequently, and in less predictable ways. If you want to keep up, you need to think about how people might find your business in broader strokes; what kinds of questions might they ask verbally as opposed to typed? What points of curiosity could you address?
Fewer screen interactions – Now, users are able to perform searches and get answers without ever looking at the screen; Doesn’t that mean lesser screen interactions?
Voice responses and rich answers – Rich answers are already becoming more popular in conventional searches, and they’ll likely start becoming more popular in voice searches as well.
Wait Wait Wait, First let me clear what does rich answer mean, in case if you don’t know. A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.
This could potentially lower click-through, especially if these answers are given conversationally, rather than as text on a screen.
I don’t want to break anyone’s heart or say that there is no option to beat this challenge. Of course there is!
I never discuss a problem without a solution.
Voice search is about interactivity: questions, answers, guided flows, and conversations. Websites are mostly static or dynamic, like brochures from the print days.
Let’s discuss about the bright side of it –
Corrections and Rank Brain intuition – Voice search is getting good at correcting user errors and ferreting out core user intentions—thanks in part to Rank Brain’s artificial intelligence (Rank Brain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results) User queries may be getting more complicated, but they’re also being reduced to more manageable forms.
Conversational potential – Just because users aren’t being directed to traditional SERPs doesn’t mean your business can’t benefit from being relevant to new searches. In the future, conversations with digital assistants may lead to things like phone calls, online purchases, or even chats with other representatives. If nothing else, your business may earn a verbal recommendation from a search assistant
Local relevance rising. Voice search is mostly used on the go, so it’s likely that local SEO and hyper-local optimization will grow in relevance. That’s good news for business with physical storefronts, who may be able to earn more foot traffic and easier local search rankings thanks to mobile voice search habits.
Focus on long-tail phrases. First, shift your focus from individual keywords and phrases to more long-tail phrases and topic keyword groups.
Answer user questions. Go a step further by creating individual pages (blog posts, in all likelihood) that address your users’ common questions. These are things like what, who, when, why, where, and how. These are common in voice search, and you’ll become more relevant as these types of queries increase in frequency.
Become less reliant on conventional web interactions. Finally, start de-emphasizing conventional forms of online user interactions. Don’t rely exclusively on your traditional web traffic funnels; start looking for conversion possibilities in other modes of interaction, such as direct conversion within search results, or through an app created by your company. Of all the strategies listed here, this is the most speculative, so watch the development of voice search closely as you adapt.
SEO isn’t about picking one strategy and sticking with it forever. If you try to do this, you will almost certainly fail. Instead, you need to transform and adapt your strategy to accommodate the new technologies and trends that dictate user search behaviors. SEO has always favored the most adaptable, and will continue to do so indefinitely.
What do you think about all this? Do you use voice searches? If you are a website or business owner, have you ever thought about all this. If you are an SEO or digital marketing expert, would you like to put some light to it.