How to Sell Your Products on Instagram?
October 30, 2017
Instagram is the reigning “King of Engagement” these days. But don’t let that keep you from figuring out how to sell on Instagram. Here are some tips to get you started.
1. Feel empowered to sell on Instagram
We’re always told to “show our human side” on social media channels. But you know what a recent Instagram study revealed?
That user follows brands to look at products, whether they be tractors, cameras, or computers. So add product shots to your Instagram content calendar to give users what they want and to kindly remind them that you are a business who has stuff for sale.
2.Make a sale over in your photo
People are on Instagram to look at photos. If you wait until the caption to let your followers know about your promotion, you’re running the risk that they’ll scroll right by it.
Little Free Library overlayed the details of its 50% off sale on its coffee table book.
The company also made the sale easy for Instagram users by using its homepage as the destination URL. As we’ll discuss in detail soon, there are no tappable URLs in an Instagram news feed. A memorable one works best to prompt people to check out your sale on an external site.
Note: This sale doesn’t require an irritating discount code which further increases the ease of making a purchase.
3. Install an Instagram sales app
Some smart apps have synced with Instagram to make selling easier for brands of all sizes. Wardrobe stylist Ashley Hargrove uses LIKEtoKNOW.it to sell the items she features on her Instagram feed.
When her followers who sign up for LIKEtoKNOW.it double tap one of her photos with a LIKEtoKNOW link in the caption, they’ll receive an email with associated product links so that they can shop the look of their favorite @dtkaustin posts.
Like2Buy and Soldsie are also two similar platforms that allow businesses on Instagram to sell their wares through their bios and posts.
4.Use social proof whenever possible
Instagram is an amazing source of (often unprompted) user generated content. You most likely know the value of the social proof that UGC provides. So if your Instagram monitoring has unearthed a fabulous photo of your product in the wild, why not ask permission of the Instagram user who posted it to use it in your upcoming promotion?